Research
We set objectives together in order to align research forms and techniques.
Collection and management of information in real time.
Continuous research to walk alongside our targets with the aim of having decision parameters.
· Social qualitative research
· Ethnographic and anthropological research
· Quantitative research
· Segmentation
- Big Data analysis
- Analysis of suitable matrices, work with own algorithms (Deep Data)
RESEARCH STRENGTH
Both our team and our international and local partners bring different perspectives that allow us to understand complex processes merging sociology, anthropology, humanities, political science, marketing and communication.
GOAL:
Create questions and understand answers that bring us value to generate effective strategies.
EVOLUTION OF KNOWLEDGE
Observing social and political and corporate processes regarding population decision-making.
Our task is to manage knowledge by distilling it and obtaining the information needed for the construction of solid strategies.
RESEARCH: Image, positioning, discourse, processes, crisis, communication
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