DEVOTEE METHODOLOGY
TO HEAR
RESEARCH AND ANALYSIS OF AUDIENCES AND THE ORGANIZATIONAL AND SOCIAL ENVIRONMENT.
DESIGN
DESIGN AND STRATEGIC AGREEMENT WITH ALL THE ACTORS INVOLVED
DO
TACTICAL DEPLOYMENT IN ALL AREAS OF ACTION, COMMUNICATION AND SPEAKERS.
WE NEED TO ORGANIZE THE ACTIONS THAT ARE ALREADY TAKEN AND THOSE TO BE TAKEN, ACCORDING TO A STRATEGIC DESIGN
COMMUNICATE
IN ALL AVAILABLE CHANNELS, IN ALIGNMENT WITH THE NARRATIVE AXES DERIVED FROM THE STRATEGY AND UNDER CONTINUOUS SUPERVISION
CONTROL I MONITOREIG
ALL UNDERSTANDINGS, DESIGNS AND ACTIONS ACCORDING TO RELEVANCE, EFFICIENCY AND EFFECTIVENESS.
INVESTIGATION
We set objectives together in order to align research forms and techniques.
Collection and management of information in real time.
Continuous research to walk alongside our targets with the aim of having decision parameters.
· Social qualitative research
· Ethnographic and anthropological research
· Quantitative research
· (Segmentation)
- Big Data analysis
- Analysis of suitable matrices, work with own algorithms (Deep Data)
STRATEGY
Lead the story, anticipate reactions and be prepared for the actions
The strategy
· Define challenges and objectives
· Researches, integrates and organizes learning
· .Segments audiences and defines objectives for each one of them.
TACTICAL SUPPORT
We support the entire Campaign process by analyzing in real time all the interactions of the different actors, as well as public opinion, measuring the response.
- Clarity of vision
- Socialization, recruitment and alignment of all "stakeholders" and channels.
- Periodic calibration and adjustments
- Supervision and control of actions
- Analysis of impact KPI's
IDEA LAB
New creative space designed to generate questions and answers.
To embody creative ideas and design content with techniques such as "NLP" Neurolinguistic Programming and Neuromarketing.
COMMUNICATION
SERVICES
- Offline advertising campaignsOnline advertising campaignsRR.PP. Public RelationsRSC Corporate Social ResponsibilitySLO Social License to operatePlans and crisis management,
CONTROL I MONITORING
Online monitoring tools.
Kpi's of communication actions
Reports of the "Listenings" of "stakeholders" who intervene.
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